04 / ProjectArt Direction/3D
Gameboiii
Discipline
Art Direction/3D
Scope
Identity/3D Animation
Project
Self-initiated
Project overview
Gameboiii is an imaginary handheld gaming console that features a high resolution screen, 8 control buttons and an analog controller. This project is a 14 second 3D animation that highlights its features.
- Challenge
- Imagine a handheld console and communicate its form, controls and material character in a compact film.
- Approach
- Design the object, build a focused 3D scene and use motion to reveal its defining features.
- Delivered
- Concept design · 3D modeling · Look development · Animation
- Outcome
- A 14-second product film supported by rendered key visuals.



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