IrisX Live

IrisX Live was the online edition of IrisX, an event for UI/UX enthusiasts across the MENA region. Traditionally hosted by Babel at The GrEEK Campus in Cairo, the event moved online in response to COVID-19 restrictions and social-distancing measures. The identity translated the event’s visual language into a digital-first system for talks, panels and online communications.

Project completed through Babel.

Challenge

Translate a physical MENA UI/UX event into an online format without losing its recognizable energy.

Approach

Extend the event’s visual language into a flexible, digital-first system built for screens, talks and panels.

Delivered

Event identity · Campaign art direction · Digital communications · Motion

Outcome

A consistent identity system carried across talks, panels and event communications.