IrisX 2020

IrisX is Egypt’s first and largest event dedicated to UI/UX, welcoming around 400 designers, developers, students and industry professionals each year at The GrEEK Campus in Cairo. Hosted by Babel, it gives the community a space to exchange knowledge, build connections and strengthen the role of user experience within the wider technology ecosystem. The 2020 identity extended across stage animation, digital communications and stationery.

Project completed through Babel.

Challenge

Give Egypt’s annual UI/UX gathering a distinctive system that could scale from the stage to attendee touchpoints.

Approach

Build a bold event identity with a motion-led language and adaptable graphic components.

Delivered

Event identity · Stage animation · Digital communications · Stationery

Outcome

A unified visual language across physical and digital event applications.